fieldworkPromotedLess chasing.
More doing.
More doing.
Wholesome Story Based Marketing.Serious Engineering.
Hi! We’re Mimetic. We’re a team of founders, marketers, designers, and engineers with experience building and designing at 
and
.
We research your audience, build stories around your product, and engineer the campaigns that bring those stories to the right people.
From target company and people lists to characters, ads, and dedicated landing pages, we connect the creative work with tracking, deployment, and ongoing improvement.
Here’s how we work
We find your audience.
We research who your product is for: where they work, the roles they hold, the tools they use, and the problems they need to solve. We look at what prompts them to seek a solution, who influences the decision, and what might make them hesitate.
We search and crawl public sources to build a shortlist of relevant companies, people, and roles, with a reason each fits. That research gives us a practical audience to work toward and real experiences to draw from.
Analyze your customers
We crawl public information across platforms to understand your customers’ roles, needs, and buying decisions.
Understand their working lives
Different companies. Different occupations.
Develop a character cast
Personalities drawn from real experiences.
Start with
characters.
We turn what we learn about your customers into characters with specific goals, personalities, and problems. Each character has a reason to act, drawn from the working lives and decisions your audience recognizes.
Then we choose a story that makes your product’s role clear: a mystery to investigate, a challenge to tackle, or two people who need to work together. The character uses the product to make progress. That gives the campaign a situation to explore and a useful outcome to show.
- fieldworkPromoted
fieldworkPromotedMake room
for good work.
fieldworkPromotedA little story.
A big shift.
fieldworkPromotedBetter days
start here.
fieldworkPromotedSame team.
Less chasing.
fieldworkPromotedSmall changes.
Real progress.
We post on
multiple platforms.
We create and publish posts on LinkedIn, Instagram, TikTok, Facebook, Reddit, and X. We adjust the copy and format for each platform.
- fieldworkPromotedLess chasing.
More doing.landing.yourwebsite.comLess chasing.
More doing.Explore the story - fieldworkPromotedMake room
for good work.landing.yourwebsite.comMake room
for good work.Explore the story - fieldworkPromotedA little story.
A big shift.landing.yourwebsite.comA little story.
A big shift.Explore the story - fieldworkPromotedBetter days
start here.landing.yourwebsite.comBetter days
start here.Explore the story - fieldworkPromotedSame team.
Less chasing.landing.yourwebsite.comSame team.
Less chasing.Explore the story - fieldworkPromotedSmall changes.
Real progress.landing.yourwebsite.comSmall changes.
Real progress.Explore the story
Each post gets
its own landing page.
We build and manage a landing page for each post. Each page matches the ad and lets visitors learn more or request a demo.
landing.yourwebsite.com
Mimetic manages this subdomain.
Track visits
and actions.
We add tracking pixels for retargeting and attribution, so you can reach past visitors and understand which campaigns drive action. We use those insights to improve your ads and pages.
- LinkedIn Insight Tag
Meta Pixel- X Pixel
- TikTok Pixel
- Reddit Pixel
Mimetic Audience Insight™ pixel
Probabilistically identifies who may be visiting your website and helps build audiences for retargeting.
Known contacts and estimated matches are labeled separately.
landing.yourwebsite.com
fieldwork
Less chasing.
More doing.
A little more room
for the work you love.Meet your next chapter · 0:45
for the work you love.Meet your next chapter · 0:45
Your work email
Example landing page
Campaign signals
SourceVisitorEvent
LinkedInAlex MorganIdentified contact
Requested a demoDemo form submitted
InstagramSomeone from Northstar Co.Estimated company
Watched the video75% watched
RedditSam ChenIdentified contact
Downloaded a guideTeam playbook
GoogleSomeone from Cedar StudioEstimated company
Viewed pricingPricing section opened
TikTokSomeone from Bloom Co.Estimated company
Read the page75% scroll depth
One subscription.
Research, content,
and landing pages.
We plan, create, publish, and improve your campaigns.
Research and strategy
Audience research, characters, and campaign planning.
Unlimited content creation
Ads and social posts, adapted and published across platforms.
Unlimited landing pages
Copy, design, deployment, tracking, and improvements.
landing.yourwebsite.com
Mimetic manages your subdomain.
Campaign management and tracking included. Ad spend is separate.
Let’s talk about
your product.
Tell us what you’re building and who you’re trying to reach.
We’ll plan how the subscription can support your campaigns.